Choosing the best fonts for logos is paramount to creating a professional, eye-catching look for any brand and business. To help simplify the process, we’ve compiled a list of the best logo fonts.
From classic serifs to modern sans serifs and everything in between, our fonts for logos list has something for every design need. Whether you’re looking for creative or professional fonts for logos, you’re sure to find something perfect for your project.
Types of Professional Fonts for Logos
- Serif Fonts
- Sans Serif Fonts
- Script Fonts
- Display Fonts
Now that we have sorted the reason why we need the best font for logos, here are four of the most popular styles of logo fonts available:
1. Serif Fonts
Serif fonts are traditional and timeless. They exude luxury and class, making them ideal for more traditional businesses. Some known examples of serif fonts are Times New Roman, Garamond and Georgia. Typically, people choose these fonts to design logos for formal institutions like banks and government offices.
These establishments are known for their consistency and reliability, making serif fonts an excellent choice.So, if you are a business owner striving for a classic and timeless look, these fonts are perfect.
2. Sans Serif Fonts
Unlike their traditional counterpart, sans-serif fonts don’t have any extra lines or decorative elements on the edges of each letter. Nevertheless, this style still proves to be one of the best fonts for logos ever!
Sans serif fonts were first introduced in the 19th century and have a more modern feel. They are perfect for businesses that strive to be seen as clean and sophisticated.These fonts are often used in logos for tech companies, modern startups or any business that wants to create a contemporary look.
3. Script Fonts
Script fonts are ornamental and often resemble handwriting or brush strokes. They are usually used to convey a sense of elegance or luxury, making them ideal for businesses in high-end industries. Script fonts come in various styles, such as calligraphy and brush stroke. Lobster, Pacifico and Great Vibes are the most popular script fonts.
These fonts are perfect for businesses that want to create an impression of opulence, such as spas, salons, jewelry stores and more. People also use script fonts in creating elegant event invitations or logos for special occasions.
4. Display Fonts
Display fonts are bold and attention-grabbing. They feature unique designs that can make any logo stand out from the competition.These fonts often come in various styles, including vintage, futuristic, cartoonish, etc. Some popular display fonts are Bebas Neue, Raleway and Impact.
These fonts are perfect for businesses that want to create an impactful first impression and convey a unique message. Display fonts are often used in logos for fashion brands, media companies, sports teams, etc. If you want your logo to be bold and eye-catching, then this type of font is ideal for you.
Top 13 Logo Fonts (2023)
- Proxima Nova
- Just SANS
- TT Norms Pro
- Akzidenz Grotesk
- Onward Garde
- Open Sans
Many people know this font from the famous NASA logo design. This font expresses a lot of personalities, making it perfect for tech companies or any brand with an adventurous spirit.
This is perfect for creating logos to make a statement and stand out from the competition.
The font style exudes feelings of power and authority, making it perfect for designs that convey those emotions. It means business without being too formal about it. This is an excellent font for those who want to have fun.
If you want a logo font that can be used in multiple scenarios and have an overall elegant feel, then Futura is the font for you.
This classic font is often associated with luxury brands or other establishments that strive to have a sophisticated look.
The font combines modernity with timelessness, giving it just enough versatility for any logo design. It’s also an excellent choice for those who want to stay true to their roots but keep up with the times.
Many people see Avenir as a font filled with potential. The font offers many possibilities for any logo design and can be used in various contexts.
The beauty of this font lies in its versatility, as it can easily fit into almost any type of brand. Whether you’re creating a logo for a tech company or fashion label, this font will always impress.
This is an excellent quality that the best font for logos must have. It must make any logo look good, regardless of its industry.
Avenir is one of those fonts that can do just that. It’s perfect for any logo design, whether modern or classic.
4. Proxima Nova
Great news for those who need a modern and minimalistic font, as Proxima Nova is here to save the day.
This font can be used in various contexts, such as creating logos for tech companies or fashion labels. It is versatile enough to fit into almost any type of brand identity.
It offers a clean and modern feel, making it perfect for those who want to make a statement without overwhelming the viewers.
Proxima Nova is worth considering if you need a font that quickly draws attention without removing your logo design.
5. Just SANS
Of course, sometimes you need a font for your logo that says, “We are here to stay.” Just SANS is the perfect font for those times.
This classic and timeless font is excellent for adding an air of sophistication to any logo design. The geometric shapes provide consistency and make it more legible while retaining a unique feel that can’t be found in other fonts.
It resembles Arial, a popular font typically associated with power and authority. If you want your logo to look reliable, Just SANS is a great choice.
6. TT Norms Pro
The name might suggest this font is a bit bland, but that could not be far from the truth.
TT Norms Pro is a modern font expressing personality and easily stands out in any design. It has an exciting style that will make viewers take notice.
This font also offers versatility, as it can be used for rugged and fun designs.
It is perfect for creating a logo that will make an impression without being too over-the-top. It’s also great for those who want to show off their creativity subtly.
This font style is often synonymous with grandeur and luxury without being over the tip. This versatile font can be used in many contexts, such as creating logos for fashion labels or luxury establishments.
Didot is a classic, timeless font expressing power and authority without being too formal. It has a unique feel that will quickly draw attention without overwhelming the viewers.
Italian and French brands have used this font style for centuries, from luxury labels to everyday establishments. Some of the best logo designs in fashion still carry Didot as a font style for quite some time now.
For this reason, many people still consider it one of the best fonts for logos, as it will never go out of style and can be used in almost any context.
If you need a font expressing luxury without being too over-the-top, then Didot is the right choice!
This is one of the fonts you often skip over when going through your options, but it would be a great mistake to overlook.
Bodoni is an elegant font that can easily stand out in almost any logo design. It has an old-school feel to it that will make viewers take notice without being too distracting.
This font also offers versatility, as it can be used for modern and classic designs. It is perfect for creating a logo that will make an impression without being too over-the-top.
Bodoni is one of the few fonts that can easily take your logo design to the next level while retaining its timelessness. So, if you want to give your logo a classic touch but not too much, use this.
Helvetica is an iconic font that has existed since 1957 and is still popular today. It’s widely used in logos because it can easily and quickly adapt.
The Miss Universe pageant has used this font for their country sashes from 2011 until 2021, and they’ve been delighted with the results.
This font is also used by many tech companies and can create a modern, clean look for any logo design. This font conveys a feeling of trustworthiness and professionalism, making it ideal for those who want to create a modern and timeless logo.
This is also an excellent choice for a brand that wants to feel elegant without losing its modern touch, thanks to its lack of flourishes and curves.
This classic font is one of the oldest and most popular, making it an excellent choice for traditional businesses that want to create a timeless look.
The serifs are elegant and subtle, giving it the perfect balance between modernity and antiquity. This font has been used in iconic logos, such as The New York Times and National Geographic. Garamond is perfect for any business that wants to show off its expertise or authority without being too flashy.
It also conveys a feeling of trustworthiness and reliability, making it great for professional services such as law firms, accounting firms, etc. Design experts see Garamond as a timeless classic that can easily be adapted for any logo design.
11. Akzidenz Grotesk
If you are looking for a modern font that gives off an air of minimalism, Akzidenz Grotesk is a perfect choice.
This sans-serif font was created in Germany in 1896 and is still popular today. It has a very distinctive look that makes it perfect for logos of media companies and tech startups.
The font looks great on digital and print platforms, making it ideal for those who want their logo to appear the same across all mediums.
This font also conveys professionalism and modernity, making it great for companies that want to show off their expertise without going overboard. Akzidenz Grotesk is one of the best logo fonts for creating a sleek and stylish look.
12. Forward Garde
Don’t get confused by the name; Avante Garde is not as radical as it sounds. This font looks modern and stylish without being too over-the-top, making it perfect for businesses that want to stand out from their competitors.
This typeface was inspired by classic fonts such as Futura and Kabel and had an almost futuristic feel. It is perfect for creating a logo that looks both modern and timeless at the same time.
Avante Garde conveys sophistication and creativity, making it ideal for companies looking to stand out.
If you’re looking for a font that can bring your logo design game to the next level, click this and use it for your design.
13. Open Sans
Finally, this font is so versatile that it can be used for almost any logo design.
Open Sans was designed in 2011 by Steve Matteson and is a sans-serif typeface that looks both modern and timeless.
This font has become extremely popular due to its readability, versatility, and style. It’s also straightforward to use with any web design, making it an excellent choice for those who want to create a logo that looks good on digital and print designs with bold fonts.
Its subtle curves and letterforms give it a very contemporary feel, making it perfect for creating a modern and professional logo. Open Sans is one of the best font choices for logo designs due to its versatility, readability, and style.
Best Logo Fonts Bottom Line
Choosing the best font for your logo is an important decision, as it will be the face of your brand.
There are a lot of fonts to choose from, but make sure to pick one that best reflects your brand identity and conveys the right message.
Always keep your branding consistent across all platforms, and choose a font that looks good on digital and print designs.
Article originally published in DesignRush.