The branding project for Di Grano, an Italian restaurant, aimed to reflect elegance and luxury while maintaining a touch of artisanal personality. Its main influence was the interior design project of the space itself.
The created visual identity, representing not only the brand name but also the space itself, incorporates two symbols. The wine glass, highly relevant to the restaurant’s physical space, alludes to the bar, which will occupy a central area. The wheat directly references the Italian word ‘grano’.
The visual combination of the two symbols is refined with elegant and fluid lines. The chosen lettering combines a classic, serif typeface ‘asterina regular’ and a secondary, more minimalist font, ‘brandon grotesque light’.
The result showcases refined and elegant branding, with an artisanal and authentic personality.