In today’s fast-paced world, it’s tempting to lead by imitation. We mirror the traits of leaders we admire—bosses, founders, influencers—hoping their shine will rub off. But here’s a bold truth:
The leader you’ve been searching for might just be… you.

Let’s flip the script.

The most iconic brands don’t succeed by copying others—they stand out because they know exactly who they are. Purpose-driven. Clear on their values. Confident in their strengths. Consistent in their behaviour. And that’s not just for iPhones or influencers. That’s leadership. That’s you.

Whether you’re leading a company, a team, or carving your own path, a strong leadership brand sets you apart. It’s not just about titles or responsibilities—it’s about influence, identity, and impact. It’s how you show up, how you’re remembered, and how others experience you.

Your leadership brand isn’t a straightjacket. It’s a launchpad. As dynamic as your strategy. As unique as your story. As powerful as your potential.

Take it from me. I once went from the typing pool to a company car. Sounds like a win, right? But suddenly, I was leading performance reviews for people who used to give me their dictation. Perceptions didn’t shift overnight. And back then, I didn’t know how to shape my brand—or how important that really was.

Here’s the truth: being a leader isn’t enough if no one sees it. And if you don’t shape your brand, others will do it for you. (And believe me, “excellent typist” wasn’t the brand I was aiming for.)

So how do you start?

Ask yourself:

• How does my team perceive me?
• What do people outside my team think of me?
• How do others describe me when I’m not in the room?
• What’s my leadership brand right now—and is it the one I want?

Spot any gaps? That’s your roadmap. Your leadership brand is not about perfection—it’s about intention.

Own it. Shape it. Live it.
Because the leader you’ve been searching for is already here.