Artificial Intelligence (AI) has been confirmed in recent years as one of the essential tools to support digital marketing.

As many professionals say:“Your job won’t be replaced by AI, it will be replaced by a person who knows how to use AI“. It’s time to stop wasting AI’s potential and turn it into your greatest ally.

A new work assistant

AI is already redefining workers’ daily lives. Routines that used to take hours, such as writing copy, analyzing consumer data or creating visual materials can now be done in less time. Many marketers already use AI tools in their daily workflows and some even say that they “can hardly live without AI”.

AI is used for

• reduce the time spent on repetitive, data-driven tasks (such as contentmarketing, email or CRM management);
• Get more actionable insights from the data;
• Create content quickly and consistently;
• Improve customer service with intelligent chatbots.

Platforms such as Mailchimp, Gemini for Google Workspace and HubSpot already use AI to optimize campaigns and automate tasks.

Hyper-Personalization

Traditional marketing was based on demographic trends and intuition, and AI has changed that. Today, algorithms analyze customer interactions in real time, allowing companies to anticipate preferences and personalize campaigns.

The goal is simple: to try to provide more personalized and relevant marketing experiences that make customers feel “seen and valued”.

• Predictive power: marketers who used to react to consumer behavior can now predict it and create personalized campaigns;
• Real examples: think of Netflix, Spotify and Amazon. These platforms collect large volumes of data (viewing history, purchase patterns…) and use AI algorithms to generate recommendations that are highly tailored to personal preferences.

AI allows you to “cut through the noise” and deliver hyper-segmented campaigns that deliver the right message, to the right audience, at the right time.

Content creation

Since the arrival of ChatGPT in 2022, Generative AI has transformed content creation. Marketers can enter specific instructions and get AI-generated articles, scripts or product descriptions specific to each brand in seconds.

Three key tools that can help:

• ChatGPT: Helps create content and strategies to attract potential customers, creates personalized email campaigns, builds chatbots for e-commerce and helps brainstorm ideas and strategies.
• Copilot for Microsoft & Gemini for Google Workspace: Generate ideas, draft marketing plans and blogs, and automate tasks.
• NotebookLM: Allows you to upload documents, PDFs, audio recordings and other content to generate summaries, answer specific questions and create new content aligned with the brand, offering a more contextualized and detailed view of existing material.

The next step is to become an AI professional

While the opportunities for innovation and growth are huge, the main challenge is the lack of education and strategy in AI adoption. To “future-proof” your career and increase engagement and conversion rates, you need to build your expertise.

Invest time in exploring tools, learning how to interpret data and personalize campaigns with precision. Combine the efficiency of AI with the human touch, ensuring that your decisions are intelligent, ethical and customer-centric.

By mastering these skills, you will not only stand out in the market, but you will also have the ability to turn challenges into opportunities, remaining relevant and prepared for the future of digital marketing.

Do you want AI to be your ally? Pre-register yourself and your team for WEbrand Academy’s Artificial Intelligence for SMEs course and learn to master the tools that are revolutionizing the market!