This Rebranding Proposal was submitted by WEbrand Agency to CBRE, during an open rebranding competition.
This proposal was inspired by Aveiro’s traditional tiles. One of the great symbols of the city and turning it into an authentic open-air museum.
The main goal with this new image would be to give Aveiro Retail Park a logo that is more up-to-date and closer to its customers.
The new branding uses a blue and green gradient. These colours reference the tones of the estuary and the predominant colours of the tiles of the city. The rounded shapes, both in the symbol and in the lettering, give it a young and versatile look.
WEbrand Agency has also developed and currently maintains the website, ensuring its correct implementation, in terms of content, functionalities, navigability and adaptability to different screens (responsive). It ensures its correct implementation, in terms of content, functionalities, navigability and ability to adapt to different screens (responsive).