Three doctors specializing in orthopaedics and knee surgery got together and created what was to become the Knee Surgery Clinic. WEbrand Agency was asked to develop the branding for this new brand, as well as its website. The objective was to position the brand with a focus on a young and sporty target.
In terms of branding, the design shows a minimalist approach to the anatomy of the knee, where the femur, patella, tibia and fibula are identifiable. The chosen font gives a clean and modern touch to the composition, as do the colors used in the logo, which refer to the health sector, with green being associated with medicine as it is a calm and relaxing color. The website followed the same guidelines, resulting in a fluid layout with the brand’s tones, with a focus on quality content for this niche medical specialty.
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Cirurgia do Joelho
Branding & Design



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