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CM Santo Tirso

Branding & Design, Contests and Challenges

Within the Public Tender No. 1234/CPN/S/2019, WEbrand Agency submitted a proposal for a new Visual Identity for the city council of Santo Tirso.

This rebranding aimed to modernise the image of the city council as well as update the perception that the Portuguese people have of it. A modern communication of Santo Tirso, which would create a great proximity and affection with its citizens. We wanted to solidify its notoriety and boost its tourist activity at a national and international level.

For this new Visual Identity, during the creative process, we considered three essential elements of Santo Tirso. Its History (represented by the stylization of the Monastery of Santo Tirso), Nature (represented by the green waves) and People (social initiatives and solidarity actions represented by the heart).

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